A kickstarter has been started to reprint the now legendary 1970 NYC Transit Authority graphic standards guide created by Bob Noorda and the late Massimo Vignelli during their time at Unimark. The guide is beyond extensive with 364 pages of diagrams and will include a foreward by Pentagram’s Michael Beirut. 

Visit the Kickstarter page here. 

Dyson announces a new robotic vacuum. 
Something to add to the “want list” - Dyson is finally, seriously getting into the robotic vacuum game (they released a robot several years back, but killed it off). The new 360 Eye robot looks nice and compact and smart as hell. No word on a release date yet, but you can watch James Dyson explain goes into the product here. 

Dyson announces a new robotic vacuum. 

Something to add to the “want list” - Dyson is finally, seriously getting into the robotic vacuum game (they released a robot several years back, but killed it off). The new 360 Eye robot looks nice and compact and smart as hell. No word on a release date yet, but you can watch James Dyson explain goes into the product here

Landor’s logo for the World Trade Center. This is a smart mark that feels referential and symbolic while also exuding bullish confidence, qualities the new World Trade Center, which includes all seven towers, should embrace. The gridlike pattern of the mark reminds me of the facade of the fallen twin towers, while also cleverly forming an abstract “W” monogram. All the pieces came into place wisely, although I would have offset the thick columns of the mark with a thinner weight for the accompanying type treatment. Overall, a very successful logo for a very controversial site.
Read more about the new logo here.

Landor’s logo for the World Trade Center. This is a smart mark that feels referential and symbolic while also exuding bullish confidence, qualities the new World Trade Center, which includes all seven towers, should embrace. The gridlike pattern of the mark reminds me of the facade of the fallen twin towers, while also cleverly forming an abstract “W” monogram. All the pieces came into place wisely, although I would have offset the thick columns of the mark with a thinner weight for the accompanying type treatment. Overall, a very successful logo for a very controversial site.

Read more about the new logo here.

Responsive Logos site by Jeff Harrison – a great reminder that as design continues to adapt and cater to multiple screens, mediums and sizes, branding needs to adapt respectively as well. It’s interesting to see how some complex logos (like say, the full Levi’s logo) can scale down to it’s very essence (the red tag) and still stay recognizable (their true “icon”-ic factor). Something all identity designers should keep in mind when considering the effectiveness of their logos for clients. 

(via Brand New)